Online Marketing

What is Online Marketing?

Online marketing which is widely called online advertising is a form of marketing where internet is used to deliver promotional marketing messages to consumers and monitoring engagements to optimize these ads to improve engagements.

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Online Ads

Online Ads Marketing conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads effect.

In Ads Marketing the advertisements are displayed to optimize engagements like, click to a website which could be an online store or gallery showing products or services.

CRM

Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers.
It involves using technology to organize, automate and synchronize sales, marketing, online customer service, and technical support.

Newsletters on new products/services and promos or change in service are also executed in this department.

Email Advertising

Email Advertising is an advertisement comprising an entire email or a portion of an email message.

Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt-out of future emails, or it may be sent with the prior consent of the recipient (opt-in).

Mobile Advertising

Mobile Advertising is advertising delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers.

Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites or ads within mobile applications or games.

Search Engine Marketing

Search Engine Marketing, or SEM, is designed to increase a the visibility of a website in search engine results pages (SERPs).

Search engine marketing includes all of the actions made by an advertiser to make the rank of a website more prominent for topical keywords.

Fresh Media “SEM” services are:

  • Search Engine Optimization (SEO)
  • Sponsored search Results

Search Engine Marketing

Search Engine Marketing, or SEM, is designed to increase a the visibility of a website in search engine results pages (SERPs).

Search engine marketing includes all of the actions made by an advertiser to make the rank of a website more prominent for topical keywords.

Fresh Media “SEM” services are:

  • Search Engine Optimization (SEO)
  • Sponsored search Results
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